Research and Markets (http://www.researchandmarkets.com/reports/c42760) has announced the addition of the Pyramid Research, Inc report Mobile Messaging Trends in Latin America to their offering.
Assessing market demand and revenue potential for operators, this report provides detailed analysis of Latin America’s mobile messaging market with emphasis placed on Argentina, Brazil, Mexico, Colombia, Chile and Venezuela. Included are forecasts of SMS, MMS and other mobile messaging users, revenues and key indicators in Latin America. The report analysis also provides comparison of operator strategies as well as best-practice assessments of operators in other developing markets worldwide.
Mobile messaging in Latin America is emerging as a key growth opportunity for operators in the region. While adoption traditionally lags uptake in other markets, we believe that the region will experience significant growth as tariffs fall, networks become interconnected, data-enabled handsets become more affordable, and fresh and innovative content permeates the region. In this report we will answer the key question: how big is this opportunity?
Latin America’s six largest markets, Argentina, Brazil, Mexico, Chile, Colombia and Venezuela will be examined in detail with mobile messaging forecasts provided at the country level for each market. Each country will be sized and subsequently analyzed in terms of the four key factors that we feel spurs messaging adoption. A complete set of forecasts for the Latin America Region are provided in this report showing our view of the whole region. We also highlight case studies from five operators outside of Latin America, in order to provide insight on how players have increased messaging adoption in other parts of the world, and what impact it has on the Latin America region.
We believes that mobile messaging will become an increasingly important factor in Latin America’s wireless landscape going forward, and that this report will enable operators, vendors, content providers and investors working closely in the region to effectively capitalize on this opportunity.
Source- http://biz.yahoo.com
Posted by wirelessfed 