HONG KONG -(Dow Jones)- Vodafone Group launched its first own-brand consumer cellphone based on third-generation technology Thursday, and said it is exploring possibilities to make second-generation mobile handsets under its brand.
The company is talking with several parties including Chinese handset manufacturers, Vodafone group director of terminals, Jens Schulte-Bockum, told reporters following the launch of the new handset in Hong Kong.
“We are in discussions with many different players,” said the executive. “There is no front runner…we continue to monitor the space.”
He didn’t provide more specific details.
The new clamshell 3G handset, called Vodafone 710, will be launched across Europe from early October, the company said in a statement.
The handset will be supplied by China’s Huawei Technologies under an alliance signed by the two companies in February.
Schulte-Bockum said Vodafone is aiming to sell a minimum of 200,000 3G units in the next six months. Vodafone is also aiming to launch an upgraded version of the handset in early summer next year.
The executive said the handsets will cost 30% less than the handsets manufactured by first-tier manufacturers such as Nokia, Motorola and Samsung Electronics among others.
Huawei isn’t Vodafone’s first partner for original design manufacturer handsets. The company has a partnership with Taiwan’s High Tech Computer to supply handsets for business users.
The executive said the company is aiming to have around 3% to 5% of the handsets it offerscarry its own brand sometime in 2007.
Vodafone’s handset volume is around 45 million, of which a third is 3G handsets, according to Schulte-Bockum.
As part of the company’s aim to further boost the number of Vodafone-branded handsets and devices, the company also said Thursday it has relocated part of its terminals division from Japan to Hong Kong to better source new devices and negotiate contracts with Asian manufacturers.
On whether Vodafone has any near-term plans to increase its stake in China Mobile, the executive said: “We believe the current stake we have in China Mobile gives us a very good presence in China. I’m not aware of any plans to change the current position.” Vodafone has a 3.27% stake in China Mobile.
Vodafone has been paring its holdings in slow-growth markets, with the mobile operator agreeing in August to sell a 25% stake in Belgian mobile phone operator Proximus for $2.6 billion.
Source- http://www.cellular-news.com
Posted by wirelessfed
Posted by wirelessfed
Posted by wirelessfed